From Sun Tzu to see the terminal marketing warfare.docVIP

 PAGE \* MERGEFORMAT 4 From Sun Tzu to see the terminal marketing warfare ‘The Art of War’ is the world’s oldest art of war, but also the cornerstone of the Chinese military studies for the same time, ‘The Art of War’ is full of the wisdom of strategy of political, economic, and business operations have a great guide. In fact, from its very nature, marketing, and war no difference. But the outbreak of war in the mountains, wilderness and other physical battle, but marketing warfare, it is 6 inches long in the human brain gray area on the proceed. However, two kinds of ‘war’ purpose is the same - beat opponents and win the ultimate objective is to obtain a benefit. In the marketing war, the company in order to obtain the survival and development, in order to beat competitors to take a variety of marketing strategies, from high-end Fanghuo to the depth of distribution, from advertising to a decisive end the bombing of the Chinese enterprises as China’s economic the development of the ancient wisdom of the military carried out a full deduction. Terminal land of life and death The Art of War reads: ‘All warfare is important affair of state of life and death, the survival of the Road, also must be aware of. ‘ Sir: The war is a vital region for the fight, is related to the country’s survival of the ultimate means, as decision-makers must be aware of. For businesses, the terminal is the land of life and death of enterprises. In the consumer business marketing practice, there are two different versions, one ‘channel is king’ is said, and second, ‘the terminal is king’ this-xiang, then what is the ‘channel is king’ or ‘terminal is king’ then ? In fact, both the substance and purpose are the same. Because ‘the channel is king’ is made real efforts on the ‘channels’, while the ultimate goal is still acting on the ‘end’, because they can not effectively serve the ‘end’, acting on the ‘end’ of the ‘channel’ is of no value . Whether it is ‘channel is king’ or ‘termina