Hear thunder in the silent office - feel the Chinese beer industry in 2003.docVIP

 PAGE \* MERGEFORMAT 16 Hear thunder in the silent office - feel the Chinese beer industry in 2003 Time flies. In the South spent the summer heat and cool northern summer intertwined together, after it is cool micro-fu of the season, summer heat and autumn counter-balance. Alternating seasons of nature and the industry seems to be many changes and transaction. Although located in the Western Regions border, and not to the New Year, but in China’s beer industry is concerned, we can still strongly felt in 2003 and led development of the industry trend of the various trends, although these trends, some silently, some hidden without hair. However, these trends lead, and hidden behind the appearance of strength and factors have in varying degrees, setting off a new industry turbulence, and intrinsic to decide the future of China’s beer industry development pattern. We are subject to the industry’s ripple effect, though not of the mainland area is more direct, far more violent, but we are already in which we are deeply its variants. As the tide of economic globalization can not be avoided, we must face, we have nowhere to escape. ‘Beer Crazy’. In big markets like China, it gives the imagination space is virtually unlimited. Any of a business plan to describe such a market is bound to arouse them. Beer is no exception. Gathered around the capital will not wait for the market opportunity. After all, with the last years of the century, the Chinese beer market regardless of market capacity, per capita purchasing power, or the degree of openness, institutional environment, etc., have a qualitative leap. And the resulting possible profits to the temptation to make any capital can not be rejected. As a result, foreign investment and local Geluyinghao and behind the scenes players wrestle each other, mutual penetration, start a new one with very different layout of the last century began the rebuilding of China’s beer industry trip! ‘Foreign big guns’ and the local brands