How to operate chain stores-.docVIP

 PAGE \* MERGEFORMAT 12 How to operate chain stores? As the saying goes: Renxiaoguitai. The rules for writing articles has turned heads: large content of small topics. Why do I say? Take the subject of this article point of view, operating a chain of pharmacies is such a big stall, but the small down points, nothing more than dozens of drugstore chain drugstore, or hundreds of thousands of pharmacies, or the accumulation of pharmacies, the basic unit or a business, such pharmacies. So how do carriers drugstore chain? My first point: well-managed and individual pharmacies. More than the number of pharmacies and the widow does not represent the high and low management quality. We look at the 2005 China Pharmaceutical Retail Chain Enterprises investigation report. I only give two comparative examples: better every day, and Tong Junge. Every day a good number of more than 30 stores, total sales in 2005 ranked No. 12 (not seen data), but its total profit in 2005 ranked No. 1. The number of stores Tong Junge 4535 (2005 No. 1 a few stores), in 2005 total sales of 10 billion (ranked 8th). Mathematical calculations, we can see that such a phenomenon, Tong Junge average same-store sales of only 550 days, if the 15% margin of the Japanese gross margin was only 82.5 yuan, 80 even if operating costs are not to kill, more say nothing to talk about profits. There is no profit, the scale is not much sense, unless someone out of high-priced acquisitions to cash in, otherwise, this loss loss loss next fall, but unfortunately, this Shamao now almost disappeared. Rely on the quality of single-store operators? Depend on income. What is the basis of income? By flow. No matter how the operation, continuous flow of people is to improve the quality of the core of single-store operator. Continuous flow of people how to get? Membership cards, special offer, community tabloid, themed events, gift coupons, one to one service, clubs, etc., Mo and a foot. How to operate, care in mind, w