How to regulate the management of small household electrical appliances gifts.docVIP

 PAGE \* MERGEFORMAT 11 How to regulate the management of small household electrical appliances gifts Once I buy an umbrella and found where the umbrellas are printed with different brand names of small household appliances enterprises; regardless of their source, the boss told me to do a specialized distributor of small household appliances to provide him with the prices cheap, quality is also good; Manufacturers free delivery, and selling a good amount of money. Associate it with the high marketing costs to do business gifts were turned out to waste dealers, the enterprise is used to start the market, gave gifts to pursue the interests of consumers, we can imagine how loopholes in the management of gifts. With the increasingly fierce market competition, corporate gifts playing the war; both have just started a small home appliance business, or has entered a mature stage of small household appliances enterprises, terminals and channels have been inseparable from the promotional gifts, especially holidays , The role of gifts seems more important. However, small household electrical appliances own reasons (many kinds of small household electrical appliances, low price), making small household electrical appliances in the terminal and channel sales process, the role of gifts seems more important. Makes various small household appliances enterprises become more and more emphasis on the gifts; but gifts of small household electrical appliances but there is not much emphasis on the management, manage a chaotic, making the role of promotional activities greatly reduced. Therefore, the small household electrical appliances gifts of standardized management, various small household electrical appliance enterprises to become one of the issues most concerned about. At present the main points of small household electrical appliances gifts gifts and terminal channel gifts, corresponding to the small household electrical appliances also sub-channels of premium gifts manag