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How to set up marketing centers-
PAGE \* MERGEFORMAT 18
How to set up marketing centers?
Enterprise Marketing Center was established more and more;
Our success in familiar, but it also a lot of failure;
These away from the headquarters of the marketing center, where the road to success?
The new brand either died or are struggling, it is difficult brilliant;
Lonely rivers and lakes, brand dying.
This, of course stagnant level of management and marketing center encountered new changes in the environment-related;
Combined with our years of consulting experience to talk about viewpoints. Marketing Center and Factory Separation
70 years ago, we in the amp;quot;three lineamp;quot; villages set up around the county a lot of factories and enterprises.
Products in short supply times, we just need to set up factories supply and marketing section, or sales center, even if the plant is not in big cities, the separation of distribution system, there is no need to go big cities;
As the supply of rich, pick-up reduction, the product must be sold to dealers; this time there is still no need to go to major cities in the separation of distribution system; just business people everywhere, ‘thousands of miles, thousands of families, a thousand words 10000 language, do everything possible ‘to work can continue to plant as a starting point;
Competition further intensified the competition point of a rich, gradually reached the age of social resources they need management, we have to separate:
Plant to remain in the most convenient distance to ensure cost and quality, marketing, marketing, resource-rich centers are close to the city, the nearest access to external resources such as government resources, investor resources, human resources, advertising services, consulting and training, and the nearest research, service consumer.
Otherwise, it may lead to shortage of talent, ill-informed and so on.
Marketing Center losers are increasingly
Marketing Center last five years, the success rate has declined
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