How to smash marketing homogenization of the ice.docVIP

 PAGE \* MERGEFORMAT 24 How to smash ‘marketing homogenization’ of the ice ‘You have me, I have you’ - Marketing Cloning The so-called ‘marketing homogenization’, saying that white is a reproduction, imitation, copying the ‘marketing cloning’, that is something that we use similar means of marketing to do a market, the same product, similar channels, convergence advertising, uniform price war, ‘everlasting’ personnel crisis, like the break to re-reconcile the two figurines to pinch, do you have me, I have you, you are me, and I is you! Take the appliance industry, for example bar! The original jump in the H Company K, Inc.; the company jump T in L Company: T’s jump to C Company, jumping is a swap space, swap resources, bluntly, is to provide an opportunity to expose each other with their respective Lao Di , each company to exchange personnel, play play to go for is one thing and downright boring! End so that China’s household electrical appliance industry into a plethora of ‘regressive’, China’s home appliance industry has arisen ‘tramp living by begging’ vicious competition, and this circle of ‘gang of people’ in series, as well as their established rules of the game not unrelated, buried it Damn the ‘game rules’ bar! So that China’s household electrical appliance industry, marketing, bar breath of fresh air! Of course, similar situations are common to other industries! There is advertising, is nothing else than to ‘cup’ television advertising, to ‘two tablespoons’ promotions,’ three pounds’ newspaper ads, ‘old-fashioned four DM’ very, China calls for ‘marketing innovation’, do not endless ‘general bad habits’ of the contest! ‘Bewildering’, ‘and the song of high widowed’ - homogeneous performance Mainly manifested in the following aspects: 1, Strategic Management came out of one, both good and bad: Chinese enterprises generally imbued with a kind of character and harsh attitude, like fresh-baked bread, whatever does not taste delicious, with a total want