How to tailor-made customer support platform for interactive marketing-.docVIP

 PAGE \* MERGEFORMAT 18 How to tailor-made customer support platform for interactive marketing? Phase I: Start-trial stage The initial active service and marketing business development process, often through this process: first the production of products and services to customers in the market, while providing customers include product consultation, customer complaints and other basic services, support functions, as the product increased competition and customer management requirements, it gradually began to try to initiate service marketing approach. The domestic corporate clients in many industries are down from product marketing to products and services, from customer service to active marketing of the development process. To conduct business in the first active service or active marketing attempt, marketing management is often a lack of a responsible officer of the appropriate operation and management of marketing experience, first-line marketing is the newly formed executive team and the lack of basic active service and marketing skills, most are in the business at an early stage and try to explore the state. Enterprises in this stage focus on the main aspects are: * The establishment of basic marketing team * Develop a basic marketing skills of front-line staff * Explore the possible active service or active marketing * To test for active service or active customer feedback marketing * Improve the active service and marketing business processes In an initial attempt to stage enterprises still lack the capacity and energy are not concerned about the rapid increases in marketing performance, but will focus more on how to find a suitable active service and marketing business model, establishing a basic marketing team organization, training front-line staff basic marketing skills, their business operations are often based on manual-based, very few enterprises in the start-up phase of trying to have a corresponding customer interaction marketing platf