How to wading through a high-tech products ice-.docVIP

 PAGE \* MERGEFORMAT 5 How to wading through a high-tech products ‘ice’? Moderator: Awa Yangcheng Evening News ‘brand’ Column Editor Guests: 263 Group Marketing Director of Mao new With SMS, games, E-mail is increasingly becoming a part of people’s lives, networking products into the public view of marketing is. We have tea in the previous Zeng Yi ‘how to make eyeball economy into a big business’ as the title, please SMS Web CEO had talked about marketing, this time we put the nation’s largest mail operator 263 Group, Director of Marketing please into the cafe, along with chat about when the mailbox from a simple web-based tools to develop into a mass consumer product, how to brand marketing. By E-mail marketing we find high-tech product marketing a secret that the product is often a view into the development period from the import process which has an ‘ice age’, the site operators have to educate the market through continuous excavated people’s internal needs, and then from their pocket money. Guide consumers to create demand Awa: Now e-mail has been, and cell phones, telephone number, together with many individuals of the most commonly used communication tool. Can be such a product, want to charge kinda difficult, because the mailbox from the beginning was born free of charge. I remember that last year in March, you first have to stop a proposed free e-mail service, has caused uproar in the Internet users. Change people’s spending habits is often difficult, this is how you do it? MAO Xin: First, to raise the service that truly allow consumers to see the charge-mail and free e-mail different. We must clearly tell consumers, charges E-mail Fortunately, what? It is the carrier-class services, safe, fast, stable, and then continuously introducing new features, after a year of efforts to make charges and really pull away from free e-mail, so that consumers accepted it. In fact, from a marketing perspective, the new high-tech product development have a law