How to win a second-tier brand agent of brand marketing war of regional markets.docVIP

 PAGE \* MERGEFORMAT 25 How to win a second-tier brand agent of brand marketing war of regional markets In the fast moving consumer goods industry, agents and distributors entirely different concepts, agent on behalf of companies manage their business, as the product marketing organization and strength, from production enterprises to provide products, brands, marketing background and all the support and resources and equipment, agents using its own resources within an agreed regional operating companies marketing front groups or individuals. Agents in a sense, is not a buyout company’s products, but manufacturers of a given regional market conduct of operations, the brand owned by manufacturers, rather than the merchants. They also are not products for themselves, but on behalf of the companies they sold the flats. Therefore, ‘agents’, generally refers to an enterprise to earn commissions marketing agency with its own corporate return on investment business units. In a sense, agents should be more focus on channel and sales environment, 2P-building, this is the real agent core competitiveness of enterprises, because only trained its own internal strength in order to fight for a better product agents, more clearing price in order to integrate a more competitive 4P mix. Only when a strong competitive round has the resources to meet the needs of all parties, but also to meet the open channels and convenience in order to more effectively control costs and communicate with the channel members be more effective. Many agents are now no shortage of funds, no shortage of vehicles, or even lack of tactical marketing, human resources, but the planning of the regional market is not clear enough, in the extrusion manufacturers and downstream channels in the bankruptcy, and the lack of sales management in the KA method in the network to expand the right to speak is not the lack of effective support and cooperation. 1:00 Voice of agents led to abandon the uproar in the ind