How to win the big cake of a small market - Farah electronic earth leakage protection device successful marketing.docVIP

 PAGE \* MERGEFORMAT 13 How to win the big cake of a small market - Farah electronic earth leakage protection device successful marketing Electric water heaters in Europe and already has nearly a hundred years of history, both the production technology and market maturity point of view, the basic structure of products and technologies have been very well, the current product updates focused on the application of new technologies. The electric water heater industry in China originated in the late 80’s, before and after less than 20 years, products, technology and style are completely fake hit in Europe (of course, the subsequent emergence of the so-called national character 8 gall water heater, it is something). It stands to reason in the early development of the industry, the European ready-made structure model of technology and products available and many companies have been introduced from Europe a complete set of production equipment and technology, we simply do not need to make detours to find their own way, test or do in the product structure big changes. However, what most people understand is that the structure of our electric water heater electric water heater with the European and American countries there is a big difference, namely, that most of domestic manufacturers and even many foreign-brand manufacturers 80% of the products are fitted with electric water heater leakage protection devices, and the vast majority of the majority is directly related to the power plug wire made one. This structure is unimaginable in the West, even in Japan, Korea and Southeast Asian countries there is no such precedent, but in our country been widely used in electric water heater manufacturers, what is the reason led to such a large difference? (Comment: The world is not exactly the same market, but rather ‘similar’, but as long as there is a slight difference, there is the possibility of new market opportunities.) Small market in the ‘big cake’ China, the actual d