How to Win the mental battle-.docVIP

 PAGE \* MERGEFORMAT 45 How to Win the mental battle? April 8, 2004, the famous fruit and vegetable juice brands GL held in Beijing in a large-scale marketing diagnostics would love sing invited to attend and on the amp;quot;GLamp;quot; fruit and vegetable category has not formed a strong reason for the brand, complex fruit juice market outlook, Brand planning and extension, how to successfully win the mental war, issued a sharply and ideas in simple terms. GL will be on-site diagnosis, marketing director of M President juice deep tremor, and said corporate boards would love to convey the views of Mr professional diagnosis. Based on recordings of statements made love sing finishing, slightly abridged by. Diagnostic Products: GL fruit and vegetable juices Diagnose the issue: 1, GL in the country earlier access to fruit and vegetable juices (compound fruit juice) This category of innovation, though it has its own brand voice, but did not form a strong position, do you think what is the reason? 2, fruit juice, juice of this small category in 2003 because there Nongfuguoyuan, unity, Wahaha and other large enterprises to join the excitement of extraordinary change and become a new bright spot in the beverage industry, combined fruit juice do you think the prospects? GL how should keep the pace of the market to establish their own brand voice? 3, the beverage industry is extremely competitive, large beverage companies are generally involved in many small areas of category, for species such as the GL in terms of a single brand, how to highlight their advantages, be no need for brand extension, how to conduct brand extension do? 3, in the beverage field, occupies half of the channel is considered a success, GL how to make the channels of innovation? 4, in the new competitive situation, GL how to regain own fruit and vegetable juices (compound fruit juice) This category field position, it can not become a leading brand in this area? What strategy to achieve this