How to write under the strict supervision of a sales force of the print ads.docVIP

 PAGE \* MERGEFORMAT 14 How to write under the strict supervision of a sales force of the print ads Advertising bombing was once regarded as a magic weapon to win the pharmaceutical industry ( ‘HaYao mode’ is one of the typical representative). But after the year 2005, the wind and rain, medicine and health products industry can be said that the biggest ever encountered confusion and confused. Handy once used almost complete failure of advertising and marketing techniques. Why is it so? Whether the policy is not anti-factors (such as the OTC pharmaceutical management system is established, television advertising of the strict censorship, the introduction of direct rule, ‘Provisional Regulations on the approval of health food ads’ should come into operation, as well as the approval of new health products and the promulgation of Regulations), or a natural decline in advertising effectiveness curve, resulting in the current situation are in fact an inevitable accident. Here because there are two things: The first is the continuing large-scale bombing of a natural cause fatigue and reduce the advertising effectiveness of the publicity, and secondly, continuously broke the false advertising events more sophisticated consumers who sounded the alarm on the effect of advertising commitment to trust in the natural large discount. According to SFDA survey data show that in 2004 95% of the lawlessness of the existence of medical advertisements, consumer pharmaceutical advertising on the general mistrust. Another survey also shows that: the beginning of 2005 onwards, China began implementing the prescription and non-prescription drug classification management system, promotion of non-prescription drugs in the market the cost of inputs on the total sales of enterprise products accounted for 20% to 25%, of which the most important input is still an advertisement. Do not put hard to raise awareness, input is often followed by growth in sales growth can not keep up advertis