Hsu Fu Chi for example in order to discuss the key points of sales of bulk candy.docVIP

 PAGE \* MERGEFORMAT 12 Hsu Fu Chi for example in order to discuss the key points of sales of bulk candy Hsu Fu Chi candy overview of development in China Hsu Fu Chi to enter the mainland market has been more than six years, the overall performance in recent years has been more than 2 billion yuan. In practice, operations, Hsu Fu Chi has always been to concentrate on doing business in bulk super-part of the display sales. 2005 Spring Festival period, the commercial performance of ultra-loose its overall performance has been occupied more than 85%. At present the company already has nearly a thousand bewildering variety of products, a total of 10 categories of bulk products. Relative to unity, Master, Wangwang and other enterprises, Hsu Fu Chi to enter the time in mainland China is relatively late. These first-come, companies on Taiwan’s advanced marketing concepts brought to the mainland, so that the mainland’s rapid development of marketing practice: just the beginning, these enterprises mainly engaged in the wholesale channel, then conducted a path intensive farming, followed by the depth distribution and lean marketing, in addition to Wang Wang stick outside of the wholesale channel, unity, and Master’s performance in the modern Yetai developed rapidly, the whole process, including local enterprises and international companies to enter China’s food market is full of terrible and bloody. Broken down as a food category, Hsu Fu Chi bulk candy can be strong competitors, such as how the forest environment, a place it? The following will be recorded in the bulk candy Xu Yun-doing in the process of the market price of key points should be straightened out, and analysis. Confectionery market, mainland China Product Overview As early as 2003, China’s candy industry had sales of 11.4 billion yuan, up 15.9% over 2002. Over the next few years, has maintained a growth rate of around 8% higher than the average annual growth rate in recent years, the global confectio