Huaweis international marketing of Kung Fu.docVIP

 PAGE \* MERGEFORMAT 24 Huawei’s international marketing of ‘Kung Fu’ ‘In your mind, Huawei brand mean? ‘Topics of the press started doing Huawei ago, had more than a dozen senior corporate marketing and consulting sector conducted random interviews. ‘Technology. ‘Is almost unanimous. ‘Also spring to mind? For example, it is marketing? ‘The reporter continued to ask the second question. This caused quite a disaster has had them: ‘Huawei’s marketing? About not by much. In addition to the relationship between do not know what is so special about it! ‘ ‘Huawei’s brand power = technical relationship marketing’, the formula through? A very close with Huawei’s marketing consultant, told reporters recently Huawei has a one-time purchase of 10 luxury cars, including seven Mercedes-Benz, Volvo 3, ‘is mainly used to receive foreign dignitaries and customers. ‘ Since September 2004 interview with reporters went to the Huawei started again after almost a month’s time of precipitation and complement, we understand the way Huawei marketing Gongfa beginning to emerge. Although Huawei CEO Ren Zhengfei ‘international marketing reject opportunism’ words are still ringing in our ears, but the internationalization of Huawei came stumbling road, if you can not ‘do’ pontificating clear to newcomers, it will have more of ‘opportunists’ of the class dead in Chinese enterprises ‘for granted’ the internationalization of the road. These Chinese companies, in the dead before, it was sucking the local market had a lot of ‘opportunism’ nectar, but also someone who used a ‘tyrant’ in. You can not ‘Philip Kotler Road’ Even without the spring of 2003, Huawei that Cisco’s piling on the well-known patent infringement lawsuit, Huawei emphasis on technology research and development, such as inputs of the extraordinary resources that have long been made public through other channels. But the figures, after all, is abstract, for example, Huawei’s annual turnover of 10% for R amp;amp; D investme