Hugh Bray Qiao-ding wine prices.docVIP

 PAGE \* MERGEFORMAT 5 Hugh Bray Qiao-ding wine prices Sue Bray is the U.S. production and operations vodka professional company, its products Shiminuofu wine vodka market, enjoy a high reputation, once over 20% market share. Sixty years on behalf of another company to launch a new vodka, wine Shiminuofu its quality better than the low price of a bottle it is less than l U.S. dollars. Faced with this situation, in accordance with usual practice, Hugh Bray will use three kinds of responses: 1, lower l U.S. dollars in order to maintain market share; 2 to maintain the original price, through increased advertising costs and marketing spending to compete with competitors; 3, maintain the original price, allowed to reduce its market share. However, the company’s marketing staff, after careful consideration, but it has taken other unexpected fourth strategy, will further increase the price of wine Shiminuofu l U.S. dollars, also introduced a new vodka prices with competitors, the same Swiss color plus wine and other alcohol low prices of some of the balls. In fact, the three red wine flavor and cost almost the same. But that strategy left the company turn a negative situation thrown: on the one hand improve the status of Shiminuofu wine, so that competitors of new products into a common brands; On the other hand does not affect the company’s sales revenue, And because demand has risen sharply, making the profit surge, is lovely. Hugh mining company’s marketing strategy ‘must’ Where? I think this is the psychological needs of consumers based on the analysis used avoid the hit virtual ‘differential pricing’. The so-called ‘differential pricing’ (Diffevential price) is to the same kind of goods sold at different prices can be divided into to parts of price discrimination to purchase the number of price discrimination, the different uses of commodities priced to sell an object different take price to buy the time to take a different price. Adopt differential pricing s