Huiyuan Juice from the dynamic market segments to talk about the depth of.docVIP

 PAGE \* MERGEFORMAT 11 Huiyuan Juice from the dynamic market segments to talk about the depth of Kotler Marketing Master said: ‘modern strategic marketing center, can be defined as STP marketing - is the market segmentation (Segmentation), the target market (Targeting) and market positioning (Positioning). ‘Market segmentation is the starting point for marketing, corporate strategy, which is intended to enter or would like to come to the decision-making by assessing whether to enter a single integrated market, the demand from the consumer or customer as a starting point, affecting the purchasing decisions take into account the external behavior and internal factors, a series of market research and feasibility studies, application of mathematical statistics, experimental methods such as the single market in accordance with different standards and features (from the appearance of the two-dimensional variables to the level of multi-dimensional variables) is divided into multiple domains with one or a few Similar kinds of characteristics of sub-market (sometimes between the various sub-market, cross). Enterprises are based on their own resources and external competition from which to choose its own comparative advantages or that the investment value of more sub-market as companies target market. Enterprises of all marketing strategies are necessary to proceed from the market segments. There is no market segmentation, companies operate on just as ‘groping in the dark, needle in the haystack’, simply can not lock your target market, businesses will not be able to compete in the market to find their own position. If there is no clear market positioning, business will not be able to differentiate the planning and shaping the brand image and give the brand a unique core values; of course, can not be targeted more to design unique products to satisfy the market. Only by carrying out market segmentation, marketing strategy only differentiation. Thus, market segmentation