IMC Case - engineered hot-generated myths.docVIP

 PAGE \* MERGEFORMAT 4 IMC Case - engineered hot-generated myths IMC miracle Xiangjiang Wild Animal World in Guangzhou Panyu Dashi, Panyu Xiangjiang Industrial Co., Ltd. is the Pearl River Delta for the development of tourism resources, the development of three-high agriculture and the economy, promoting environmental protection and investment business integrated projects. It combines animal and plant protection, research, culture, tourism, watch, popular science education as a whole is the project was approved by the State Ministry of Forestry, China is the sole investment by the private sector management of large national wildlife park. The first phase of the development area of 2,000 acres, a total investment of more than 300 million yuan. The main car park is divided into two major clusters, clusters, and walking tour area. At present over more than 300 kinds of animal species, animals, only the total number of more than 15,000. Xiangjiang Wild Animal World in the end of 1995, officially approved the first project officially started in August 1996 to develop 133 hectares of land. Officially open to the public by the end of 1997. Xiangjiang Wild Animal World opened to the public of the time when the Asian financial turmoil on China’s economy to increase the impact of a weak market, the situation is not optimistic. In the first year it opened, however, has created the miracle of a number of the tourist industry: first day passengers and tourists 80000 students 30000 times Spring Outing of the two tourist spots in the first its kind in China; the first time, opened only a year on the reception more than 3 million tourists visits the highest on record. ‘Lights’ Why can achieve such great success? In addition to Guangdong Province to develop ‘in 2098 as an additional record of their travel to Guangdong Province to develop new advantages pillar industries, the focal point for support, in particular,’ Cantonese Tour Guangdong ‘to activate the market as expand