Importance of the base market for small and medium enterprises liquor.docVIP

 PAGE \* MERGEFORMAT 5 Importance of the base market for small and medium enterprises liquor What is the base of small and medium enterprises in the liquor market? The so-called base market means: companies can gain a competitive advantage and make use of that part of the market, the base market entirely from the perspective of competitive differences to define the essence of thinking is to determine the base market share and profits in most markets according to the degree of competition optimization concept explained by the above we find that the base market is through a professional market research and analysis, can build their competitive advantage through the operation of the market, this market is not equivalent to ‘market model’ common sense, ‘base market’ business growth and expansion of the core support for the enterprise market outside the base of the flame steady stream of pumping blood, so for small liquor companies, the market can be a regional base concept, the concept can also be a channel and product concepts. face second-tier regional wines and suppress strong brands, small business if you do not have a full liquor competitive advantage in the space of local geographic markets can also be channeled through research or consumer research, to find a competitive advantage on a channel or a product, through a channel or product build competitive advantages of regional markets. Why should establish base market? With the intense competition in the liquor industry, the development of the emergence of new trends, mainly in terms of market concentration, the product brand and a large degree of involvement of capital, these are signs that the liquor industry has entered a period of consolidation and integration The trend continues to accelerate, which is basically the industry has reached a consensus that some of the results of the integration of companies and brands will tend to disappear, while a relatively weak competitiveness of small liquor bus