Industrial and consumer marketing the Five Differences.docVIP

 PAGE \* MERGEFORMAT 18 Industrial and consumer marketing the ‘Five Differences’ First, the five characteristics of industrial marketing From EMKT. Speaking of manufacturing, it is divided into two kinds of marketing models: One is the B-TO-B, the other is the B-TO-C. Corresponds to B-TO-B is that we often say that the industrial sector, and the B-TO-C is normal in our lives, which can immediately be personal consumption, such as Coca-Cola, mineral water and so on. Determine the very nature of industrial marketing, industrial characteristics. In the marketing of industrial products, we should attach great importance to the characteristics of the product itself, only by understanding the industrial categories of products is the basis of marketing is the real start of marketing is the cornerstone of efforts to increase sales. Information: Industrial generally refers to industrial and commercial enterprises, government agencies or institutions purchased for the production, sale, maintenance or development of products and services in general, according to the products of different uses in the production broken down into raw materials, equipment, assembly parts, spare parts, supplies and services consumed six. Sales of industrial products found in practice, generally has the following five characteristics: 1, the project is too large amount of sales, customer choice of suppliers very carefully Industrial value generally larger, especially the large amount of transactions of a project, customers in the selection of suppliers were very careful examination of the supplier, parity, select the system in general have a relatively comprehensive evaluation index system. 2, the project closing cycle is longer, the need to communicate in order to solve the problem on many occasions From the search client, to build confidence, to the project contract, and the subsequent services and management, which requires sales staff and customers to communicate several times in