Integrated Marketing Communications mountain law.docVIP

 PAGE \* MERGEFORMAT 15 Integrated Marketing Communication’s ‘mountain law’ Why do so many companies bother to promote its own brand integration and time-consuming, the result is little effect, the huge cost of investment go down the drain? Why do large and small companies are threatening to enact the brand, but truly in the market but rare at the unveiled and shouted out in? How Chinese enterprises in a relatively short period of time at a lower cost integrated marketing to promote and won numerous results? How to avoid the sum is equal to 0 11000 farce? How to create a miracle ∞ is equal to the sum of 11000? In brand building is to have such a phenomenon, companies set up a longer time than your opponents to spend more money than opponents, but unlike rival brands and more. In brand building, there are often diametrically opposed both cases, a sum equal to 0 is 11000, on the contrary, the other is 11000 is equal to the sum of ∞ . A prerequisite for brand building is to spend money right, brand-building is determined by the mode of transmission. Integration of many businesses due to a lack of deep understanding of marketing communications, there is no control of their laws, leading to post-implementation does not produce the desired results. In fact, the integrated marketing communication integrated application advertising, promotions, public relations, direct marketing, CI, packaging, media and other means of communication, multi-level, full range of brand promotion, like the application of these marketing communication approach as stones, soil to build the brand this mountain. Ultimately built is a ‘hill’ or a ‘mountain’, it depends on business-to-grasp concept of Integrated Marketing Communications degree, depending on whether the enterprises to implement integrated marketing communication followed the ‘mountain law’. Integrated Marketing Communication’s ‘mountain law’ is ‘the brand mountain’ as the guide, follow the core concept of a unified brand aro