Integrated marketing and future - to share the marketing calendar year precipitation.docVIP

 PAGE \* MERGEFORMAT 13 Integrated marketing and future - to share the marketing calendar year precipitation 2008 is bound to be a difficult year for the economy, the global stock market downturn, the U.S. sub-prime crisis, oil, and grain prices significantly. China is also facing severe inflationary pressures, CPI rising yuan appreciation, a large number of corporate failures. In this macro environment, most people’s minds and habits of consumption will inevitably be affected, everyone is bound to be more prudent to spend money, marketing, the relative difficulty of the work is also greater. 2008 is also bound to be passion for one year, successfully held the Olympic Games, the Olympic flame lit in the world of large-scale, cross-strait three links reached, the further realization of national aspirations. Perhaps this road is full of thorns, but also hear the sweet birds everywhere to see the flowers in full bloom, these are all witnessing in the course of the great rejuvenation of China. Such concerted efforts of the marketing efforts for the winter has brought warmth to bring hope. In the face of disaster and passion, in 2008 China’s cohesion of the whole nation’s thinking. However, the 2008 has become in the past year, we need to precipitate a nationalist ideology, in order to greet a brilliant new year. Looking back in 2008 traversed the crowded steps, there are numerous way to settling our guiding principle. Like to take this opportunity, we believe that should be worthy of attention and build on what the marketing ideas and marketing approaches. First, the product innovation and marketing differentiation Every end of the year, all major markets of the season, domestic and foreign manufacturers have targeted the prime marketing time, preparing for the annual winter promotion festive. Differences in marketing, market segmentation is based on the target market for the individual needs, through the brand positioning and communication, given the unique