Integrated Marketing Virtual Economy.docVIP

 PAGE \* MERGEFORMAT 8 Integrated Marketing Virtual Economy Knowledge of the new economic model. ‘The use of a virtual model of the economy to integrate its marketing, ie marketing concept, strategy, marketing integration, the integration of traditional marketing and marketing, merchants, manufacturers, consumers integration, which is the so-called integrated marketing. For a new business or integrated marketing, enterprises should pay attention to critical resources in the implementation of the master, the core competitive advantage to the establishment and implementation of brand strategy, and through information technology to reduce production and marketing activities, uncertainty and increase frequency of inter-enterprise transactions, reduce the assets of private enterprises, improve trading market environment.   3, the virtual business model of integrated marketing breakthrough Virtual Management as a new business model is the traditional mode of production and operation of self-sufficiency revolution, is a new unique business model and management integration. , The virtual operating in foreign countries has been extremely widespread. According to Dun amp;amp; Bradstreet Corporation (Global Business Report 1988) data show that the global turnover of more than 50 million U.S. dollars in the year’s expenditure on operating in a virtual increase of 27%, reaching 325 billion U.S. dollars. Many international well-known brands is through a virtual business, creating a tremendous performance. Such as Holland’s Philips, business itself is not a production line, mainly by the virtual function of production, while enterprises are the main focus is to create the brand and business markets. In China, the concept of a virtual business are more and more attention and adopted by enterprises, especially those constrained by funding, technology, equipment and other restrictions on small and medium enterprises, virtual business is becoming the advantages, fast an e