Integrated Marketing Strategy.docVIP

 PAGE \* MERGEFORMAT 9 Integrated Marketing Strategy   In the full marketing, Integrated Marketing (IMC) strategy is both a weapon to carry out marketing activities, but also the integration of a variety of effective business management resources to achieve an effective means of business.   was born in the 20th century, 90 years integrated marketing communications is based on consumer-oriented marketing ideas in a concrete manifestation of the field of dissemination of propaganda. Integrated marketing communication theory, on the one after it has been extensive.   integrated marketing strategy for application in China are mainly restricted to large enterprises, and is mainly used in corporate image-building, brand communications, marketing mix elements, etc., the focus is as a marketing tool. With the continuous development of integrated marketing theory, its founders - something of the United States as represented by its ever-expanding range of content and applications that should be out of the marketing, integrated marketing and strategic management into the enterprise level, and use their business organization and management model for recycling. Through long-term and practice, we found that integrated marketing not only for large enterprises, but also for small and medium enterprises, particularly those with limited resources, weak competitiveness, but in a perfectly competitive market, small and medium enterprises, is also of great value, and the integrated marketing theory in such an enterprise can be used as a marketing concept and marketing tools, but also can be used as a management philosophy, management system and management tools, enabling the development of the integrated marketing can be more fully implemented. Therefore, the integrated marketing should be the integration of SMEs in all kinds of resources, to achieve effective communication and strategic management of the effective means.   1. The meaning of integrated market