Internet transformation of the Ten Commandments- Brand Entertainment.docVIP

 PAGE \* MERGEFORMAT 5 Internet transformation of the Ten Commandments: Brand Entertainment Well-known financial writer Wu Xiaobo think a tumultuous era of the Internet, the growth of any industry have been inseparable elements of entertainment, and even, in many cases the entertainment industry has become a popular upgrade and the most important factor and direction. The same holds this view along with the nation’s largest media and entertainment consultancy B oo z A lan amp; H am ilton management consulting firm founder Michael J Woer Fu said: In this time of so few consumers, taste is so fickle world of business ? How should attract the attention of consumers when it caught the attention of consumers, companies can add something to enhance the value of the product, make the product more attractive to answer is:? ‘entertainment’ or ‘entertainment factor’. Everything is the entertainment industry Scientists found that people on the pursuit of happiness is innate instinct, there is a region in the human brain is designed to manage and happy. Entertainment is in addition to eating and sleeping, the most basic human needs, compared with the necessities of life entertainment spending an increasing proportion of the share. Survey data show that: ‘play’ is the subject of life after 80, spent ‘playing’ up to 1/3 of their daily consumption and the value of entertainment is to teach them ‘how to play’ and by what the carrier makes them feel ‘fun. . ‘Some studies suggest that more like 85 after the network marketing model combined with entertainment, advertising because they have a natural’ immunity. ‘To impress after 85 now through traditional forms of advertising does not seem easy, their traditions the media are not interested, and some have been basically do not watch TV, but on the contrary, fun, experiential, interactive entertainment marketing activities more impressed by them, can stimulate their desire to purchase their side to participate in the enterta