Italian sports apparel market in GuangzhouLotto case.docVIP

 PAGE \* MERGEFORMAT 15 Italian sports apparel market in GuangzhouLotto case Referred to sportswear brands, the younger generation will immediately think of Nike, Adidas and so on the two international giants, in addition to the banner of the national brand Li Ning will also be accounted for in his mind was a place. In recent years, domestic and international sportswear brands on the market competition increasingly fierce, many well-known international sports apparel have vied for the Chinese market, lotto, that is one of a heavyweight ship. In September 2000 from the dealer brand lotto agents in Guangzhou market, we are facing job is how to quickly grab consumer’s attention, so that lotto stand out in the heavily surrounded. A, lotto What is this? Although the people on the lotto quite strange, but in reality both in its development history or its influence in the international market, lotto sports apparel are a big rich and powerful family. Lotto1970 years, originated in Italy, has been occupying an important position in the football field, its technical content, brand influence and financial strength in Europe and the slightest inferior to other brands. 90 years, lotto enter the Chinese market, but the so-called entry, only the agent on the Greater China region - Hong Kong Trading Co., Ltd. Chun-sing all over the country set up agency. Nothing a little advertising support, consumer awareness of the product only stop at the terminal point of sale in the POP and the staff’s recommendation. Started in 1999, mainland China’s sports brands like the mushrooming of development, Li Ning, Conway and other brands of momentum there is a growing trend of the brand beyond the alien, if not timely promotion, lotto competition will be thrown off the runway. Thus, in 2000, the Hong Kong Star Trading Co., Ltd. Chun start from Guangzhou to start right into the spread of lotto promotion, want to cut into the right to occupy the market in Guangzhou high ground, reaching ac