Jilin amendment to create a superior brand capsules Fall Documentary.docVIP

 PAGE \* MERGEFORMAT 12 Jilin amendment to create a superior brand capsules Fall Documentary Said that in 2003 the Chinese people ‘immune’ years, this statement is not exaggerated. The sudden outbreak of SARS crisis, so that China’s people to re-recognize the importance of immunity for their own health, but also tested the Chinese enterprises for the public relations and crisis response capabilities. All of a sudden, brand marketing, the crisis became a hot topic in marketing circles, from this crisis, we can see that companies ‘immunity’ how high, then it in this crisis there is how high the chances of winning. U pharmaceutical capsules Dole amendment is undoubtedly the big winner in this battle; in SARS period, due to excellent Seoul capsules immune globulin (IGg) a high content, biological activity superior, in black, Kyrgyzstan, Liaoning, Jiangsu, Zhejiang and other markets, excellent Doll’s devaluation rate topped the list, but occur several times throughout the strong sales market is out of stock situation. In the market for less than a year’s time, excellent Seoul capsules by a new product in one fell swoop into the immune health market (child immunization market) the leading brand. 1, immune markets, Win in Chernical? U Er capsule bio-engineering from the Jilin amendments developed an immune globulin products, when we touch the product when the products have been on the market to tepid in the market, ‘cruise’ of six months, due to poor communication brand benefit is not obvious, the image blur, the priorities at this time capsule is submerged in a number of Seoul immune products in an anonymous junior. And looking at today’s immunization market, showing a group of points can be said that the world situation, the concept of a large number of various immune flooded the market, demands similar, market segmentation is not enough, the lack of a market leading brand. Name Lot chief selling point was the target population Slogans XX Colostrum fortified f