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Jinmailang you song Where - On the Hualong so-called Quxianjiuguo
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Jinmailang you ‘song’ Where - On the Hualong so-called ‘Quxianjiuguo’
According to recent ‘first Financial Times’ reported that one, but had to break the long-term unity and Master of monopoly by the high-end instant noodle market in the industry and often praised Jinmailang recently have begun to quietly ‘self-worth down’, by the high - end market to mid-market.
On the surface, mid-market Hualong offensive actions only now beginning, but one insider told this reporter privately, in fact, ‘Hualong the previous two years have focused on urban markets in the mid-range breakthrough idea’. Founded in 1994, however, Hebei Hualong Group, in the birth of a fairly long period of time, mainly in the rural market by low-end products to survive, long-term market development in rural areas the formation of low-end brand image, causing the ‘walk from the bottom up is very difficult ‘. In desperation, Hualong left a ‘Quxianjiuguo’ road, ‘Hualong the first to create a high-end brand, and then laid down again, so much easier. ‘The person said.
So in the end Hualong Jinmailang in the end ‘song’ Where? Let’s take a look at high-end surface Jinmailang market performance.
‘Qu’ high and few of the shells surface concept Jinmailang for whom you want to bomb?
December 16, 2004, Nissin Hualong Food Co., Ltd. recently launched two new products - and the soup Jinmailang VIP bombs face, so that the domestic well-known food experts and nutritionists are refreshing. Set of internationally advanced technology in a noodle and seasoning of the Jinmailang VIP, opening up China’s non-fried bread brew 4 minutes real-time consumption precedent. At the same time, their strong mellow the soup ingredients to make industrial products into the concept of family-oriented flavor possible. Jinmailang VIP was awarded the ‘2004 Technology of the Year Innovation Award ‘, this Mai Lang Bone Soup series of bomb surface was awarded the ‘2004 Product of the Year Innovation Award’.
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