KIRIN (Japan) How to lead the trend of green tea-.docVIP

 PAGE \* MERGEFORMAT 6 KIRIN (Japan) How to lead the trend of green tea? Innovation in traditional industries Japan’s beverage market in Taiwan is different from the class was first sold in carbonated drinks, and the second is a coffee drink, Taiwan are two tea drinks, carbonated drinks. If the Japanese cola carbonated drinks and counted separately, then the largest class in Japan, is a coffee beverage, and the single largest-selling product is the coffee, the top ten there are three coffee brands, but emerging is the green tea with three top ten green tea, health tea, also entered the top ten. Japan in 2001, the top ten drinks are as follows: 1. Coca-Cola-Georgia Caffee 14650 Box 2. Coca-Cola - Coca-Cola Box 79100 3.Suntory-Oolong tea Box 5700 4. Coca-Cola-Aquarius 5300 Box 5. Coca-Cola - Shuang Jian Mei Tea Box 5280 6. Otsuka - Paul Mine Force -5,260 Box 7.Sutory-boss Coffee Box 4780 8.Itoen-Oh-I, ocha (including a new tea) 4250 Box 9.Dydo-Dydo Coffee 3850 Box 10.Kirin-Health Tea (Nama-cha) 3500 Box Tea hot spread In 2001, growth of about 10% of the Japanese beverage, classification of the growth rate is as follows - Coffee 2.9% - Oolong Tea 8.1% - Green Tea 11.1% - Sports drinks 5.8% - Mineral water 10.6% Growth in the highest categories of green tea, green tea health tea, of course, the growth of KIRIN occupy an important factor, but also because KIRIN success, led to introduction of green tea beverage manufacturers products, spread so far (2002) Japanese green tea is still the wind, but the emphasis Japanese-style sweet tea is bubble tea to China, and Taiwan and mainland China have also set off hot green tea, health tea evident KIRIN charm. KIRIN how to create green wave The KIRIN not before the introduction of health tea, Japanese green tea is the first brand Ito Park (. Itoen) tea (Oh-I, ocha) (It is still the largest selling brand of green tea), Ito In addition to selling drink outside the park itself is also owned tea plantations,