Marketing Marketing Review and Prospects in China.doc

 PAGE \* MERGEFORMAT 8 Marketing Marketing Review and Prospects in China   Abstract: The significance of marketing thinking begins in the early 20th century. Marketing from the traditional school into the tube, mark the beginning of marketing management, 4P’s presentation laid the basic framework of management of marketing, how the international marketing theory and the mature market and transition to complete docking, is currently placed in our marketing, academia and industry face a major issue. Despite the world-renowned marketing scholar marketing vision of the future appears to diversify, but marketing is undoubtedly the focus of marketing in the 21st century.   Keywords: Marketing; Marketing theoretical framework; 4P’s; Review     1, the 20th century, the origin of Marketing and Development   3, the status of marketing   From 1979 to 2003, 24 years, China has completed the marketing of the Western countries hastily took a hundred years time to walk the road. Since 1979, ‘Tianjin Daily’ newspaper ads across the country to restore the lead. Coca-Cola to enter the China market launch of ‘Coca-Cola Tim joy’ ads in 1999 brought together the world’s top 500 in Shanghai, to discuss ‘China in the next 50 years’, if used to describe the earth-shaking changes in China’s towel market is not too much marketing. 24-year-towel market evolution is essentially a marketing change. Marketing in China is the country’s reform and opening, especially with the pulse of market development with the beat, the Chinese marketing is actually from the planned economy period of transformation and transition to a market economy’s development. Marketing from the 20th century the late 70s early 80s introduced into China through various channels, initially confined to university classes and academic exchanges. Northwestern University, Philip. Kotler book’s ‘towel Field Marketing Principles’ to become a must-towel market entry marketing study, Kotler’s theory on