Marketing Planning in the presence of proprietary Chinese medicines with the new strategy of errors.doc

 PAGE \* MERGEFORMAT 20 Marketing Planning in the presence of proprietary Chinese medicines with the new strategy of errors Abstract: In Chinese medicine marketing, planning, and often there is not only a category brands, too many demands of the interest points, and the lack of technical content and other errors. The plan to be successful proprietary Chinese medicine should first of all to overcome the marketing of proprietary Chinese medicines markets are facing common problem, and then using course segmentation variables, looking for the advantages of Chinese medicine point of difference, points of difference in the strengths of the ground up planning of proprietary Chinese medicines USP. In addition, the USP in the dissemination of proprietary Chinese medicines, the right doctors and patients should have different modes of transmission, need to use different ways to set the same selling point. Keywords: Chinese medicine; marketing planning; USP The 20th century, 40 years, Rosser Reeves was first proposed USP (unique selling proposition) theory, and in 1961 published a “reality advertising” (Reality in Advertising) 1 conducted a systematic exposition of the book. He proposed that each ad must be presented a proposition to consumers, made it clear that consumers will be given to the specific benefits; the claim must be competitors can not or will not be made, it must be unique; this idea must to be a strong impress millions of people, that is able to attract new customers using your product. When you turn over almost all of the more successful national marketing plan case, you can find it in which the shadow, there are a lot of planning to do and even around the USP’s. When used in Chinese medicine theory, USP marketing planning, will find that often it is difficult to find a suitable and unique selling points. Because the market there is a unique point of its own, but also has a widespread common problem. Understanding of the