Marketing Thought and Practice of Interactive Marketing.doc

 PAGE \* MERGEFORMAT 7 Marketing Thought and Practice of Interactive Marketing 1 Introduction Marketing, such as to ‘exchange’ as the core concept of system and its practice is accompanied by the emergence of mankind born out of commercial activities. Its scope can be clearly divided into two categories: one to marketing as a business, or a way of thinking, that is marketing as a mature discipline in the theory of systems; and those put the marketing and production, financial or human resources management, etc. comparable to that for certain specific activities in a class of management functions, namely, the process of marketing practice. Marketing is the process of commercial exchange, the internal factors, but its importance is the relationship between supply and demand as the movement of the lever to change. Of marketing, including not only marketing ideas (including ideas, theories, schools, etc.) history, but also including marketing practice of commercial activities in the real history. These two not only independent of each other, are inextricably linked to each other again. Marketing ideas for the marketing practices are often driven at the same time there is no marketing practice can not be thought to guide the rate of sexual activity. This paper attempts to intellectual development through marketing history and the history of marketing practice, review and find out how the interaction between the sexual connotations. Recalling the history of the development marketing, you can find such a law: the theoretical system of marketing after 10 years or so every time, it will produce a number of new concepts and ideas, reflect or promote the practice, controversial and, therefore, the entire theoretical system a big step forward. Thus, the theory reviewed in the following 10 years as on the stage of division. Second, the development process of marketing thought and practice of background 1.-And-coming 50 years Supply and demand lever, after the end of