Marketing the World Cup a year into how to make money in four years-.doc

 PAGE \* MERGEFORMAT 12 Marketing the World Cup a year into how to make money in four years? Held once every four years, the world’s super-tournament - ‘World Cup’, in today’s more than just a simple sporting event, but also the major brands compete for business opportunities, enhance brand awareness of a powerful weapon. In recent years, China’s major brands have added to this with ‘World Cup’ in the name of the campaign to compete for territory. This year in May, start from the 2006 World Cup less than a month, CCTV had sold 300 million of advertising time, 3C home appliances, IT digital enterprise, home industry, the ‘World Cup’ marketing war fires burning ... ... ‘hot’ It is this year’s ‘World Cup’ in China, revealing a distinctive feature! Under great heat, we should reflect on? ‘Ad train ‘2006 7 issue of main topics of planning, for Chinese brands with their’ World Cup ‘to sports marketing, on a number of its concerns, Mr. Hu Gang brand experts had an exclusive interview. ‘Advertising Express’: China’s sports marketing and abroad, compared to what is currently in a stage of development? Hu Gang: Sports marketing theory first appeared in the 20th century and early 90’s the United States. In today’s global economy, has formed a close relationship between the sports industry, according to statistics, the global sports industry’s annual output value of more than 100 million U.S. dollars up to 4000-5000, and maintained over 20% of the annual growth rate. Sports Marketing has been marketing in Europe and the United States and other developed countries occupy a pivotal position. Contrast, the development of China’s sports marketing, I think it can be ‘the initial stage of rapid development’ to locate. The primary stage, as opposed to Europe and the United States developed countries. Mainland enterprises to implement sports marketing to the world of the case, the first should be able to be traced back to the Los Angeles Olympics in 1984, when the Jianli