Marketing to find the core point, find the core point multiplier!.docVIP

 PAGE \* MERGEFORMAT 3 Marketing to find the core point, find the core point multiplier! If you do not grasp the core point of marketing, thrown into the water every day is not just about money There on time, resources and development opportunities biggest waste! The following story is used to describe what is the core of marketing, is very apt. In the past, there are two very outstanding carpenter, their craft very subtle, hard to compete one day, the king suddenly whim, in between them to be named ‘the first carpenter.’ So the king of the two carpenters recruited, as they held a contest entitled carved fish, who carved fish most like, who is the country’s first carpenter. The first one carpenter carved lifelike fish and even fish scales will flip, just like the water and pulled up as the second bit carpenter fish is barely looks a fish. Kings and ministers agreed that the first carpenter carving good but the second bit carpenter immediately raised:.. ‘To judge a fish is not like fish, should be decided by the cat,’ it makes sense to think about the king, who called did not think to bring a cat, the cat let out on toward the piece does not look like fish, ‘fish’, the facts before us, the king had to put ‘the first carpenter,’ the title given to a second carpenter turned out, the second carpenter fish is fish bone carving! Cat care is not a lot like, but the fish smell it! Core marketing is very simple, just like the story of the cat, not to dry the surface lifelike work, but to capture the essence of consumers, to seize the core, so that more customers to your product lunged. What is the core of today’s marketing? Marketing is the business sales, all contribute to the behavior of all sales in the marketing. Marketing is ultimately give consumers more reason to create more worthy of consumption. When the product homogeneity serious, innovative and meet the market demand is the core. When operating results are not ideal, diagnose and find