Marketing planning people talk about the pregnant baby goods market competition.doc

 PAGE \* MERGEFORMAT 10 Marketing planning people talk about the pregnant baby goods market competition Pregnant baby market capacity with the visit of tens of millions a year younger, in 2012, the Chinese pregnancy baby market capacity, according to authoritative statistics reported to 1.32 trillion and expected market will reach 20,000 in 2015 billion. Undoubtedly, in the case of weak world economic environment as a whole, such a large just need to not let a number of hot money and fear the long-entrepreneurs feel warmth. However, Rush soft power resources and market context, want to chew on a piece obesity Lamb is no easy task! To this end, Beijing marketing planning company Tiance the Center for Strategic Studies on the results of recent analysis of pregnancy baby industry information to share. Pregnant baby goods market, its main channel pattern online store, supermarket-based large stores, pregnant baby stores, pregnant baby supplies. Growth of network operators at an alarming rate. In the first half of 2012 only, maternal and child online shopping market transactions more than 20 billion yuan to complete the full year 2011 2/3 of the market turnover. Annual growth of 86.0 percent to 61 billion yuan, accounting for 4.3% of China’s online shopping market as a whole. Rush online baby products brand influence continues to force. Which is mainly manifested in the Suning and Gome has both pregnant baby supplies vertical electric providers and pregnant baby chain of professional institutions to integrate resources on strategic initiatives. On September 25, 2012, Suning Appliance formally announced $ 66 million acquisition of maternal and child electricity supplier brand red children. Subsequently, once again announced Suning, Suning has begun the planning and execution of pregnant baby physical store market. Followed, the United States in November last year, formally announced a comprehensive strategic cooperation agreement with the Friends of