Marketing Planning people- It should be big and small in hand.doc

 PAGE \* MERGEFORMAT 6 Marketing Planning people: It should be big and small in hand Marketing planning should be done, what many people may be able to tell a lot of things, or lines in the past and once to ask how dry, how to dry, it was perhaps not very clear. In fact, simply speaking, as a marketing planner is to big and small in hand. First, what is big and Big and marketing plan is to make people look at the issue must have a high degree, have strategic vision and long-term thinking, can not be too short-sighted, in order to cope with or solve a temporary problem at the expense of the long-term interests of companies and brands for the long development of enterprises laid mines along the road to create deadly threat. Enterprise slightly careless, there is the possibility of mine died. Then, as a marketing plan how people should focus on the major principles on a strategic level, a strategic vision to think it mainly in three aspects. We must first take into account the length, that is, to solve a temporary problem, but also take into account the business, the brand long-term development, rather than temporary glory, damage businesses, the brand long-term interests. If at this stage corporate goal is to move to increase sales were the main terminal, then many people will develop a marketing plan a series of price cuts, bought by the program. Frankly speaking, from this stage is concerned, there is nothing wrong, but their long-term stresses, perhaps I would not promote the formation of a non-sales dilemma. Therefore, marketing planners should be fully taken into account this phenomenon, so the time to do strategic plans to eliminate as far as possible to eliminate this negative information. For example, the program is launched, try to find some of the reasons, so that consumers subjectively consider themselves not because of buying by the purchase of products, and certainly not to do business in order to sell promotional products. For example, to find