Marketing Planning lectures.doc

 PAGE \* MERGEFORMAT 11 Marketing Planning lectures First talk about an overview of marketing planning With the development of China’s socialist market economy, China’s market has become the world’s rapidly growing economic zone hot spots. In particular, a group of international multinational companies on China’s market penetration, not only deepened the level of the domestic market, but also to strengthen our sense of corporate marketing competition in the market. Enterprises to seize the market is through a series of marketing management activities and, therefore, a number of entrepreneurs at home and abroad agreed that enterprises should improve the market competition, we must develop marketing and management personnel to understand, these people must not only know how to manage marketing activities, must learn how to plan marketing activities. Corporate Planning is a kind of innovative marketing activities of professional practice. It is through people’s subjective idea of processing to a novel form of targeted marketing theory be reduced to operating procedures. This behavior in the West usually known as the Marketing Planning (Marketing Planning). Marketing planning involves a great many, but mainly include three aspects: namely, marketing goal planning, marketing planning and market positioning strategy for planning the marketing mix. First, determine the goal is the key to marketing planning For any business, only a clear development objectives have sprint power, will it be possible based on scientific goal of strategic planning. Therefore, to establish the correct marketing objective is to business marketing planning priorities. For businesses, the establishment of long-term objective is relatively easy, but the goal of marketing planning is to establish more short-term tactical targets. Due to market factors affecting short-term objectives are more short-term tactical goals, therefore it is relatively difficult to determine. Enterprise developm