Marketing planning of large ones.doc

 PAGE \* MERGEFORMAT 4 Marketing planning of large ones Recently went to an advertising strategy CCTV attended seminars, conferences there is a question that the CCTV advertising department to choose a slogan something similar. There was a statement that the CCTV spokesperson for the country, with the authority of national influence, and therefore relatively suitable for high-end brands need to create a national advertising. He suggested a few slogan, specifically I do not remember clearly, but I was there a feeling that this gentleman should be a background similar to Mr. Ye-type planning agency. after a look, really the case. CCTV exactly what kind of advertisers for the brand, this is not the focus I want to discuss this topic will be immense to pull together. I’d like to talk about why I will listen to his words that this person is planning agencies to determine the practitioners (the fact that , he is the founder of a planning agency, because I always feel, these people say is there are some things in common. In general, they prefer the grand narrative, more willing to strategically advantageous position, saying that out of the advertisement, or a shot out of commercials, followed a magnificent way. They also like the “China” or “Chinese” in a relationship class words, more emphasis on national identity. Of course, this may be, and they often served on national brands. They not only hold high the high term planning to play, hold high the high implementation like to play, both with a national focus on the influence of the media platform - or so to speak, in their overall media selection platter, the national media is essential for a ring. I do not want to conduct the planned level of this evaluation, Mr. Ye as one of the leaders, famous for decades, some of his own reason.’d CCTV’s advertising strategy workshop in the reception, another of those high, so that I had to think of these two words together off. Speaker is Yuan Yue, chairman of Horizon R