Marketing Pieces Series 1- marketing argument.doc

 PAGE \* MERGEFORMAT 5 Marketing Pieces Series 1: ‘marketing’ argument According to statistics, China has 60 million marketing people, or about 5% of the total population, regardless of overall quantity and be called from the relative ratio of the first in the world. All the marketing people probably fall into three categories: do not understand marketing, but has been doing marketing; understand marketing, but in looking at marketing; Jidong marketing again in doing marketing. Three types of people in the pursuit of one thing: the essence of marketing. In the end what is ‘marketing’? Can we discuss a scientific argument? The United States, said Philip Kotler Marketing: Marketing is dedicated to discovering customer needs as the basis for production of marketable products. In short, marketing seeks to identify and meet human needs. Michael Porter, the father of the U.S. strategy, said: Marketing is in a particular area of the effective restructuring of the various elements of the ability to compete. Management guru Tom Peters says: Marketing is a kind of standard of living creation and dissemination. 咱 China’s own marketing masters Zong wrote: marketing is the buying and selling! Po Po masters say justified, but a closer look we will find: Philip Kotler Marketing grasped the general - needs, emphasizing the importance of the product; Michael Porter captured the important theme of marketing - competition, stressed the importance of competition; Tom Peters captured the goal of marketing - the brand, emphasizing the marketing realm. 3 master different emphases, they are not wrong, we may wish to string together three master’s point of view and see what is marketing: Marketing is focused on discovering customer needs as the basis for production of marketable products, and in a specific area of effective competition, restructuring of the various elements of the final completion of the creation and dissemination of the standard of living. Marriage made in