Masterpiece bottle of promotion again.doc

 PAGE \* MERGEFORMAT 4 Masterpiece bottle of promotion again Never before has a marketing form, like “One More Bottle” This was a long time, while industry-wide use of which has never been a promotional form, like “Another bottle,” so that all other ways, however in the presence of dark diminished. According to follow-up survey, “and then a bottle of” Coca-Cola originated in beverage giant Bei, after being carried forward to the apex of state Master Kong, and now almost all of the public use of beverage brands to imitate, and even extended to other sectors in sales promotion. “One more bottle “is a” way of destruction of promotional packaging, “or” openings prize “category, with high probability the prize promotion (15% -20%, mainly for the mass consumer marketing terminal type. from the” One More Bottle “ first appearance to now, the fact of its retail outlets in China has existed for ten years. “Another bottle,” there are several key factors make the marketers have added to their favor: First, this activity: this activity with the packaging information, which is basically no extra cost, and second, the winning part: open the bottle in the bottle this wall is winning, this link can not be repaired at the same time to achieve the necessary packaging style destruction, and winning this information to promote the consumption, the three-site Duijiang: Consumer theory, buy a drink in any place can be on the spot after winning Duijiang, greatly improving the Duijiang convenience, while also improving the credibility of the promotion and participation, is to be repeated four winners: In the event early, even in the rare occurrence of more than three, even four is also common, even in the five may be the phenomenon of consumer who were greatly mobilized the enthusiasm, five is the harsh crackdown on opponents, according to research, the daily per adult consumer purchases, mainly in one or two bottles of drinks, so all buyers used to account for more than 90% , “and