Match- The hidden rules of marketing real.doc

 PAGE \* MERGEFORMAT 6 Match: The hidden rules of marketing real With the rapid development of the domestic market economy, marketing theory has improved steadily under the guidance of a variety of theoretical examples of successful practice are also increasing, but in practice often encounter some theory, never mentioned, but very important the contents of the blind spot of these theoretical results of the activities of marketing also plays a vital role. Here we have a brief discussion about one of the content: matching principle. Marketing is a practice consisting of a number of factors, activities, a number of factors, whether the relationship between the results of the coordination of marketing plays an important and decisive role in coordinating, which we call matching; lack of coordination, called the do not match. Can install new wine in old bottle In the enterprise to develop marketing plans, 4P combinations can be said to contain elements of each program, but the same content done by different people, plans, sometimes a huge difference. Like the facial features of people, everyone has, but some people beautiful and moving, while some others terrifying, mystery lies with whether it is reasonable. For example: In the current domestic pharmaceutical market, there are three main sales model: prescription drugs, non-prescription drugs and generic drugs mode. Three models have their own relatively independent operation of the law, a number of thinking people who once did a different active attempt in order to change its rules. S amp;amp; P company has a drug kinds of ‘Xuan Mai Gan Jie particles’ packed into a prescription drug retail price set at more than 20 yuan per box, accusing him of promoting certain markets in the Northeast. A few local businesses to the Northeast produce such products is not highly competitive, and secondly, the ability to promote sales staff is also good, soon bear fruit. However, short-lived, and soon other manufacturers sales s