Media how to help clients improve ad performance-.docVIP

 PAGE \* MERGEFORMAT 7 Media how to help clients improve ad performance? A lot of the media in the advertising business is only responsible for the published work function, while some media from an institutional point of view though, it has the functions of the whole process, but in fact this function is very weak. In the many factors that affect advertising effectiveness amp;quot;, such as content, form, customers, media, and so onamp;quot;, the media factor is very important. So, how the media in advertising the course of business to achieve advertising effectiveness of the improved as well? In this connection, the author talk about his own view, the order to try and attract valuable comments. First, the mainstream media to support the industry China’s market economy is still in its initial stage, the industry, although it has developed by leaps and bounds, but the market order were relatively chaotic, and many industry threshold is too low, is not standardized. In particular, many industries are still dominated by small and medium enterprises, a number of SMEs in the course of business, lack of strategic objectives and long-term intentions, tend to follow the above way of doing business enterprises, pay attention to the immediate interests. This type of enterprises in advertising is one of the purposes, that is, the sale of ads ‘effect’, other things can not consider. Some small and medium enterprises, once tasted the sweetness of the advertisements, there is a high launch initiative. And many clients that the media would be such a preference, your vote more than advertising, that is, my God, what gave you meet the requirements. If an exception in recent years, hot home-improvement market, many companies have thousands of the city’s renovation. Inside the huge industry, and many renovation companies are not required by government departments have the qualifications, but they are good at hype, love cast advertising, media, why not? Media, even at the cost