Medicine and health products industry in eight major phenomena and six big knot.docVIP

 PAGE \* MERGEFORMAT 12 Medicine and health products industry in eight major phenomena and six big knot End of the year, already, now is the annual inventory and when the outlook for the coming year, it is inevitable people will be some mixed feelings. This year earned, or losses, and has become a fait accompli, in the sense of loss, or joy, after the industry’s colleagues may be more of meditation: 2005 finally passed, in 2006 we supposed to? Colleagues sigh in the back, I made an in-depth analysis and summary, with a view and even inspire sympathy. 8 major phenomenon: several happy some unhappy This year, the most heard voices than this: strict control of national policy, and advertising can not; ads cast such a long time, that is no less than cargo; such a good product, efficacy, price, concepts are good, that is, one will buy it ... ..., There is no doubt pharmaceutical marketing environment is changing every year, but the mutation in 2005 is to allow more of the large avalanche, 8-foot hot spot phenomenon can be described, colleagues in the mood of the month. 1, conscience 9 9 slimming teas in its ‘end of the windfall profits, conscience to lose weight’, brought together low-cost, hearts and minds, a vector of demands, in the white heat of competition, the weight loss market thrust, a 2005 weight-loss market in a lute. Despite the new listing of such new products this year, no fewer than 10 kinds, there is no lack of new formulations, new mechanisms, new concepts and so on, to be supplemented by regular promotions, why winning is ‘9 9’? Majority of beauty-conscious women experiencing a ‘mid-weight, mid-fat’ psychological gap after a new understanding of weight loss, perhaps is needed is a psychological comfort as well as the risk of commitment. In contrast, mechanism, high-tech, concept, etc. To them, seemed numb. ‘Weight Loss Just 9 9’ is a kind of acceptable risk of commitment to address the plight of people trying to buy more people, and extensive