Medicine and health products investment business how to carry out the work of co-marketing.docVIP

 PAGE \* MERGEFORMAT 13 Medicine and health products investment business how to carry out the work of co-marketing For medicine and health products investment enterprises, most of them use a loose type of agent mode. In this loose type of proxy mode, the regional market dealers sole agent enterprise products in a particular market area advertising, channel distribution, after-sales service and other marketing functions, businesses often only provide relevant documents to the dealer, shipping, billing and some basic services such as publicity materials, such proxy mode fully mobilize the initiative of the dealer’s market and promote the overall development of the market. However, with the medical health care products continue to fierce market competition, the survival of the regional market dealers more difficult, the market did appear in a variety of transportation problems, as dealers in the market operational limitations are not able to effectively address these problems, leading the market to promote reduced speed, frustrated, and uneven development of regional markets. To improve the unfavorable market situation, investment companies must change the traditional passive service functions, to take proactive measures to help the dealer to change the adverse market situation, while the personnel market, co-marketing, it is the medical health care products to help the regional marketing investment companies breakout important measures. Well, medicine and health products investment companies how to carry out effective marketing work? To find the problem - Regional Marketing Research To carry out the work of regional co-marketing, we must first do the basic conditions of marketing a basic understanding of the problems specific regional markets, so as to sell the work of the Association to carry out a clear direction. The process of finding the problem is actually the process of conducting market diagnosis, mainly including the following aspects: 1, the market