Merchandise display art.docVIP

 PAGE \* MERGEFORMAT 10 Merchandise display art Display of goods is directly related to the customer’s purchase desire specific to business practice, product display should pay attention to what the problem? 1, full Customers are most concerned about is to store goods, so a door would turn our gaze to the counter shelves, this time, if the counter shelves of beautiful commodities, very rich, his spirit will be lifted, resulting in greater enthusiasm. He will produce a virtually unconscious: the goods here, so many, there must be for me to buy. And therefore more confident shopping, shopping and the heightened interest. On the contrary, if the sparse shelves of goods, business hall empty, the customer easily discouraged, he would think such a small number of goods, it is difficult so what’s this way. Once generated, such a mentality, it will cause great resistance on the chip in consumption. Thus, the commodity display first basic requirement is to display goods to be plump. This requirement appears to be simple, in practice not every operator can do and do a good job. Where the company I had to send a working group to the south a mall ‘friendship support’. This is a newly opened shopping centers a few months, business is not good. The Working Group operating room staff to see that a good decoration, hardware facilities, great, the counter where the goods can be sparse, especially the shoes department, open-shelf sales, one-meter-long shelf could have placed more than a dozen pairs of shoes, now only put the 34 pairs, looking very garish. The Working Group on the Question: Why have so few goods placed? Shopping malls people are very candid and said: liquidity shortage, shortage of supply. The Working Group staff carefully read the shelves of shoes and found that each brand of shoes, a style only on a pair. Only put more than two pairs. So he asked: Each kind of brand shoes, so why put more than a few pairs? Several shopping malls were up Chichiyiyi did not r