Music recognition- The forgotten corner of the.doc

 PAGE \* MERGEFORMAT 5 Music recognition: The forgotten corner of the In shaping the corporate image of the CI design, the most intuitive, the greatest impact on consumers is the VI, a composition simple, profound meaning, the color combination of distinctive trademarks, will give the visual left a deep impression, so as to achieve corporate image and product Advertising multiplying effect of visual communication, so many companies spared no expense to collect, making VI design. As a natural extension of vision, but also should focus on the corporate image of the auditory recognition system that is AI (Audio Identity) building. (AI is the author of the reference to the appropriateness, in this question to experts and readers.) Means that every enterprise should have a unique and enterprise MI, BI concepts, VI colors, patterns consistent, coordinated music, able to demonstrate a theme of some kind of corporate-style, producing some kind of association, a certain color, the time between 5-30 seconds can be a separate play, can also be trademark portfolios, interactive use, in order to achieve the effect of strengthening corporate image and ultimately to promote the role of marketing. Despite recognition of the corporate image of the auditory (AI) in the formulation still unfamiliar, in fact, many enterprises have realized its importance, and unconsciously into the auditory recognition system. As many have their own TV station logo music, many of China Central Television programs such as news network, Qu Yuan miscellaneous altar, the East has a unique period of time shows the beginning of music as music, or the finale to enhance programming efforts. Most of the foreign radio stations and programs also have their own theme song, so people heard its unique melody to know what this is what the program units. Advertising media in China, first appeared in the music business is probably regarded as identifying amp;quot;Toshibaamp;quot; electrical appliances, although