New product development environmental analysis.docVIP

 PAGE \* MERGEFORMAT 4 New product development environmental analysis The environmental analysis is an important part of the new product development in the pre-analysis phase. Environmental analysis, our new concept of the potential market demand for a more definite judgment, in order to better grasp the new product may bring us to development opportunities. Of course, discussions of the environmental analysis, we still have to do the whole pre-analysis phase a total of sorting out, in order from whole to part of an overall consideration. The overall path of a new product development and pre-analysis phase Lack of a systematic approach to many companies in the pre-analysis phase of the new product development, and more based on personal preference judgment on new product development. Likely to result in the wrong direction on the strategy, making the resources of the post-implementation phase waves waste in serious cases, a direct result of the failure of new products listed, showing that the new product development in the importance of pre-analysis phase. The preliminary analysis of new product development phase consists of four links of the following two parts: 1, the demand analysis section ● Consumer preliminary insight into the links: through a number of channels means (such as: internal, external sources, the representative consumer forum to quickly collect, collate information related to the concept of new product development, the initial direction of the concept of the formation of new product development. ● environmental analysis phase: analysis of the overall environment and market environment to determine the target consumer group on the new concept of demand for degrees, as well as the satisfaction of the product supply side. 2 Advantages and Disadvantages of part ● Competitive Analysis link: target competitors and analyze their ability to compete in the future the concept of products. ● resources and capacity consolidation areas: