New Years Eve daughter of the moment - take a look at the phenomenon of Spring Festival Evening.doc

 PAGE \* MERGEFORMAT 16 New Year’s Eve daughter of the moment - take a look at the phenomenon of Spring Festival Evening Origin 2005 February 8 is the Chinese New Year’s Eve, this is a link between past and updated the night in Vientiane, happy, family reunion is the eternal theme of this special day, five-step song is that most people on this day the tone of life - paste couplets, dumplings, eat dinner, fireworks and watch the Spring Festival Gala. 2005 Spring Festival Party, 365 days of the four and a half hours, 270 minutes, for the early end of the year has created numerous topics. The value of the value of 270 minutes how much? Which companies can in such a short period of time to win a billion dollars of revenue? CCTV did, but straight into the 400 million. One of the mysteries of this phenomenon and problems worth thinking about. ‘Spring Festival Evening phenomenon’ - the water rose higher vessel The media as a New Year Spring Festival Evening meal, has accompanied us through a full 22 years. In this 20 a few years, the Spring Festival Gala has developed into a well-known big brands, the quality of its programs than ever. Development of market economy, especially in advertising, marketing industry, making more and more marketing people and advertisers in this popular Spring Festival Evening Show, Spring Festival Evening Show section currently, during and after the advertising costs have gone up even more than the extent of the boats the water. The reason is very simple, 80,90 years our standard of living is limited, recreational activities is limited, so New Year’s Eve, the family together to see Spring Festival Evening enjoy Tianlun 10, eight, nine, high ratings, and the crowd’s focus on making it more to Vietnam to become enterprises to expand their national market, enhance the brand appeal of weapons. Today, the Spring Festival Evening ratings remained at around 95% (CCTV survey data), close to 600 million the attention of groups who want to circl