Nine Advantages of Community Marketing.doc

 PAGE \* MERGEFORMAT 8 Nine Advantages of Community Marketing With the rapid development of commodity economy, the market has shifted from the seller the buyer, and the homogenization of products continue to emerge, leading to increasingly fierce market competition, while a gradual increase in the quality of consumers have become more and more rational, and consumers a variety of common steady decline in the sensitivity of marketing: the big media ads have been very difficult to attract consumers; public relations activities, while having a strong penetration, but the incident from beginning less difficult to operate successfully; channels and terminal marketing more of a usual, Consumers have become accustomed to ... ... in the channel, pharmacies, hospitals, media, staff development and other areas are very deep today, while a terminal is still in the cultivation stage, it is ‘community’. Community Marketing also pregnant and gave birth, it is all manufacturers have started trying to, but most are ineffective, finally had to give up, then someone said: ‘Community marketing results are not satisfactory’! In actual fact, the community marketing is indeed difficult, it requires a certain basis, requires long-term invest sufficient effort, it is difficult to really control the community-owned enterprises, but can not say that poor communities, marketing effectiveness, and its advantage is that other marketing tools difficult to reach, is on the market today is very effective marketing tool. Looking at the size of the market community marketing cases, their advantage is mainly manifested in: A, targeted marketing, community: community marketing, promotional activities both as a means of general use, you can also target specific groups of people organized a special focus on promotional activities. Broad conception of the community has broadened and no longer confined to residential areas, including the activities with a similar ideology or behavior of social gro