Nikes Tunnel Warfare.docVIP

 PAGE \* MERGEFORMAT 7 Nike’s ‘Tunnel Warfare’ When Adidas and Li Ning are still reluctant to leave the ground at high altitudes and enter into comprehensive marketing campaign, the Nike brand communications base quietly transferred to the underground - metro. It should be said, the MTR as a new kind of media is not very popular in the country until November 2005 until the country opened metro cities only in Beijing, Shanghai, Guangzhou, Shenzhen, Nanjing and other five cities. In a certain sense, within the brand communications in the subway is still in the pioneering stage, that is, can really draw out the color or the sensation of the case are not many. If there is no advertising on the subway to innovate, at best, it is equivalent to billboards on the ground into the subway, as new ones the old medicine bottles. Although it is not much the city subway opened, but these cities are China’s most economically developed cities, the consumer the most competent and well-known sports brands Nike and other target populations coincide. This is why it is so popular Nike subway ad. The most fundamental reason is that the Nike brand continuous innovation and keen antennae. It is reported that by 2010 the country will have 15 underground urban construction and the opening of rail transportation, now Tianjin, Dalian, Shenyang, Hangzhou and other cities are sparing no effort to increase the intensity of subway construction. It is speculated that, Nike is currently a high debugging water subway ads may be opened for the future in the major cities subway to build a successful brand communication samples. Focus on Guangzhou Nike Tunnel Warfare From Guangzhou subway ads appear, the Nike ad on the right subway special attention and try to do a variety of combinations of running programs. By 2005, Nike’s subway advertising strategies to reach the realm of superb, its brand image gave people a sense of refreshing Shenyi, strength to touch the target population of each nerve