Nine Chinese household electrical appliance market trends in 2005.docVIP

 PAGE \* MERGEFORMAT 17 Nine Chinese household electrical appliance market trends in 2005 As the highest level of China’s market, competition is good industry, home appliance industry has always been leading the development orientation of China’s market economy, and create the field of marketing in China one after another legend. Appliance industry trends, but also the future direction of China’s market. Colorful 2004 has been concluded, wonderful colorful curtain was opened again in 2005, and in this moment of hope and opportunity exist side by side, let us work together to a common vision in 2005 nine trends in China’s home appliance market. One of the trends: powerful combination to create a brilliant After more than ten years of bitter close fight and large-scale reshuffle of the industry, and now the Chinese consumer electronics market increasingly showing ‘law of the jungle, survival of the fittest’ pattern of competition. A large number of small and medium firms have been cleaned out, Gome, Suning, Yongle and other national professional home appliance chain enterprises in recent years 4 enclosure, not only in the highly competitive home appliance market, has established itself firmly and continuously in depth, horizontal direction; Haier, Changhong, TCL and other home appliance giant in the steady development of their main industry, the expansion to diversify and increase investment in core technology and innovation efforts, the attempt to use technological innovation. With the increasing competition in home appliance market, as well as foreign commercial power on the mainland market penetration deepened, more and more household appliances manufacturers are beginning to realize that only companies joined forces to integrate their resources to work together to achieve maximum benefits for themselves and each other’s . However, this joint is a prerequisite, that is combined to both sides ‘strong force’. Haier and Gome, Suning cooperation, Hualing and